About Us

Indulgence, a brand by NEF Concepts Pvt. Ltd., is a heartfelt journey towards wholesome eating and a healthier, more mindful lifestyle. Founded by Indrani Sarma, a former senior marketing and branding professional with extensive experience across retail, media, and telecom, Indulgence was born from a personal belief — that healthy food can also be joyful, delicious, and indulgent.

At Indulgence, we’re on a mission to help people make healthier food choices without compromising on taste or joy .We create millet-based foods that celebrate the richness of nature and the wisdom of traditional Indian diets. Our range of healthy snacks , Ready to cook meals, Mueslis, Breakfast Cereals, Pancake mixes, Millet Noodles, and Gluten Free pastas are crafted with natural ingredients, free from Refined sugar, Maida, Preservatives, and artificial additives. Each product is designed to be rich in Protein, Dietary fibre, and other essential minerals, offering the perfect balance of taste and nutrition for modern lifestyles.

We see food as a bridge — connecting ancient Indian wisdom with modern lifestyles .By bringing back India’s ancient superfood – millets, we aim to make clean eating effortless, delicious, and accessible to everyone. Whether it’s breakfast, lunch, or a quick snack, Indulgence helps you make healthier food choices every day — without compromise.As Indrani Sarma beautifully puts it:“This is our small way of creating nutrient-rich, chemical-free food that supports a healthier, happier world.”With every bite, you join us in celebrating a life of balance, nourishment, and joy.

Welcome to a world of guilt-free Indulgence